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Top 10 Reasons to
Hire Me
1. Creative branding is something I innately know and understand.
2. I have a proven track record of success with a multitude of companies from high tech start ups to large consumer companies.
3. My entrepreneurial spirit and dedication to getting things done quickly and efficiently will have a positive impact on your company.
4. I'm multi-faceted and multi-talented and wear many hats well. I can create strategic plans, generate creative ideas and execute them with unparalleled success.
5. I'm a trend setter, an innovator and early adopter of technologies and concepts. I know what's cool and what will work to attract your target audience.
6. My early career in high tech PR during the Internet boom gave me excellent training in online marketing and branding. I learned the critical skills of content development and media relations.
7. I quickly grasp concepts that are esoteric and can easily translate them into interesting, digestible content for consumers.
8. I launched my artistic career, VeryWendy Designs, in New York City among tons of competition, and was able to create my own brand and partner with some of the world's leading brands in the luxury and fashion worlds.
9. If I take on a project, job or other responsibility, I'm 100% dedicated and committed to its success.
10. I'm energetic, dynamic, smart and engaging. You will enjoy working with me!
Wendy DeFeudis: All About Me
PUBLIC RELATIONS AND MARKETING PROFESSIONAL: ACCOMPLISHED ARTIST: ENTREPRENEUR
Key Strengths & Summary:
Highly Creative - Strategic Planner - Media Relations Pro - Content Development - New Business Development - Client Service- Project Management- Trend Setter - Leader
More than twenty years agency, corporate and consulting experience leading successful marketing campaigns for start-up and International companies in variety of vertical including: Technology, Internet, Publishing, Consumer and Luxury Goods and Fashion. Highly proactive, results-oriented, creative brand marketing specialist who surpasses expectations while delivering on-time and on-budget. Capitalize on market trends to drive revenues, profits, and growth.
PROFESSIONAL EXPERIENCE
Founder, GeneratePR
www.generatepr.com Boston, MA
1/09-present
Launched online marketing company to enhance traditional public relations offerings with inbound marketing techniques including: social media marketing, search engine optimization and online marketing tools.
Working with companies to develop brands online, build community relationships, and engage customers with new media tools.
Developed website, created graphics, employed landing pages to enhance lead generation.
PR Consultant/ Account Director
Wallwork Curry McKenna Boston, MA 9/07-2/09
Supervised Public Relations department's day to day activities of three consumer accounts including Summer
Infant, Pannotia Vineyards and AAA Southern New England.
Strategically planned and executed entire company brand re-launch of Rhode Island-based Summer Infant in conjunction with advertising team.
Successfully positioned Summer Infant as a key player in the juvenile products industry and a go-to resource for new moms through consistent outreach to key press and online media.
Wrote and developed content for press releases and website.
Developed strong relationships with mom bloggers to further enhance Summer Infant brand.
National coverage for Summer Infant included Today Show, The View, The Early Show, Parenting, Parents, Fit Pregnancy, Baby Chic 101 and Celebrity Baby Blog.
Created brand awareness campaign for South Carolina-based wine maker, Pannotia Vineyards that included editorial outreach and event marketing.
Successfully secured media placements in both consumer and trade publications including The Wall Street Journal, Wine Enthusiast, Smart Money, The Wine Buyer and Forbes.com.
Developed key partnerships and brand exposure opportunities for Pannotia with The Boston Globe, Boston Magazine, Macy's, Museum of Fine Arts and The River Radio Station's Newburyport Riverfront Music Festival.
Generated coverage for AAA Southern New England Drive Vacation Packages.
Created creative pitches as a way for consumers to vacation without having to travel far from home. Coverage included Fox News, The Boston Globe, and several Travel Blogs.
Fashion Illustrator, Creative Branding and Marketing Partnerships
New York, NY 9/01-present
Brand Marketing: Launched VeryWendy Designs as contemporary, hip, and stylish fashion illustration company, targeting female luxury-driven buyers aged 25-45 years. Successfully gained national brand exposure through creative marketing strategies: tradeshows, public relations, special events, online contests.
Product Development: Conceptualized, created, produced and sold VeryWendy's Social Emergency Kit, a collection of fashion illustrated greeting cards. Trend-setting product named #1 product in top vertical trade magazines: Greetings, Etc. and Gifts & Accessories. Also featured in W Magazine, InStyle and Elle Magazines.
Media Relations: Secured media placements for VeryWendy in top tier broadcast, online and print media including: NY1, NY Daily News, New York Times, W Magazine, Parenting, InStyle, InStyle.com, Elle Magazine, Elle.com, Time Out New York, The Tobe Report, Wedding Dresses & Bride Magazines.
Special Events: Hired as fashion illustrator for on-site artistic entertainment at events and corporate parties.
Clients included Vogue, W Magazine, Elle, Marie Claire, Adrienne Vittadini, Salvatore Ferragamo, Macy's, Cole Haan and Bloomingdales.
Marketing Collateral: Developed custom fashion illustrations and designs for promotional marketing pieces for Cole Haan, Macy's, Salvatore Ferragamo, Elle, Macy's, NAWBO and Adrienne Vittadini.
Awards: Recognized as leading female entrepreneur by Ladies Who Launch online network.
Account Supervisor, Miller Shandwick International
Boston, MA 1/97-1/99
Responsible for all public relations activities for Compaq Computer Corporation's worldwide Consumer and Internet divisions with total budget responsibility of $1.5 million.
Directed worldwide media campaigns for Compaq Computer's Presario Desktop product launch, which was recognized as Compaq's most successful consumer launch, garnering 2 million media impressions.
Known for achieving outstanding media coverage with technology and business press.
Provided daily strategic counsel to clients for corporate and product positioning.
Served as communications liaison between Compaq's Internet division and Corporate subdivisions for senior management team. Coordinated regular meetings for consistent messaging among all parties.
Managed 5 team members on a daily basis. Conducted performance reviews. Made hiring decisions. Responsible for time sheets and budget allocations on various projects.
Senior Account Executive, Copithorne & Bellows Public Relations
Cambridge, MA 9/95-5/97
Recognized for outstanding media relations expertise. Consistently obtained top tier coverage for clients.
Supervised national product launch of The Washington Post Online. Conducted press and analyst tours.
Managed all media relations for Platinum Technology's software, averaging one product release per week.
Mentored and managed team of 3 on daily basis. Assisted junior staff with press list creation, story ideas and media placement. Coached team on professional development.
Senior Account Executive, Blanc & Otus Public Relations
San Francisco, CA 6/93-8/95
Named number one media relations professional among team of eight for Sybase, Inc. news and events.
Wrote technical product briefs, marketing collateral and press releases.
Attended client meetings and tradeshows. Cultivated relationships with technology and consumer press.
Account Executive, Doremus & Company
Boston, MA 1/90-5/93
Learned the basics of public relations and advertising.
Excelled at client service, media relations and writing.
