generate CONVERSIONS
Landing Page Optimization
A key part of your online marketing campaign will be to create effective and strategic landing pages, also known as lead capture pages. There are two kinds of landing pages, reference and transactional. Both types of pages offer the same thing--an ability to capture information about people visiting your site.
generatePR will guide you through the process of developing compelling landing page content and design to optimize your lead capture. In transactional landing pages, your prospective customers have "landed" on your page based on the key words they have entered into the search engine. The visitor of your website has come seeking information either through organic searching or pay per click campaigns. Either way, they are visiting your site to access information you are advertising or offering as a way to solve their business challenges. These visitors are willing to give up personal information about themselves, such as name, email, company, etc. in exchange for the information you are offering such as eBook, white paper, articles and other tools.
Once you have exchanged information, you have essentially captured the lead. You can then decide the most effective way to continue engagement.
Landing pages are a fantastic tool to use to test the effectiveness of your online campaigns. Your conversion rate, the number of leads landing on your page willing to give you their information, clearly demonstrates how valuable your prospective customers found the information.
Once you captured the lead, you will now begin to create an engagement strategy to keep them interested in your products and services. This could be through email marketing, blog subscriptions and general correspondence about your business.
A few key points to remember for designing landing pages are:
- Create a savvy title.
- Incorporate your brand message.
- Optimize key words and phrases.
- Keep the capture form simple.
- Offer compelling and useful content.
For more information on optimizing landing pages, read the blog post "5 Ways to Optimize Your SEO."
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