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Search Engine Marketing and Consulting

Search Engine Optimization is the backbone of any Internet marketing strategy. At generatePR, our search engine consulting includes both On-Page SEO (how your website is designed and coded) and includes Off-Page SEO (how to increase inbound links to your site.) Both play an important part in how your business will be found by potential customers.

Key Word Analysis

Every good SEO campaign begins with a key word discovery. Why? Because you need to know what key words are important to your customers and then build a strategy around those words and phrases or you will not show up in the search. This first crucial step is imperative to your SEO success.

Check Out the Competition

A good way to start is to analyze your competitors' sites to see which key words and long tail phrases they are ranking for. Once identified, you can begin to build content around those phrases. Then, armed with interesting and useful information, you can publish this content in appropriate niche market sites. Once you begin to publish relevant content that speaks directly to your potential customer base, content that helps your customers solve their business problems, you will begin to position yourself as a thought leader.

Thought Leaders Get The Juice

Become a thought leader and automatically increase your SEO. Google and other search engines want fresh content and they want it now! If you aren't consistently publishing and promoting content based on your key words, you will not be ranking on the first few pages of the search. And if you aren't ranking in the first few pages, you are losing leads. Potential customers are not scrolling to page 14 of a Google search to find you. Ninety percent look only at the first page. So how do you get there? As a consistent publisher of accurate and helpful information, your site will be reviewed (crawled) again and again and your SEO will automatically increase. As you continue to provide valuable information to your customer base based on your key word strategy, your website's ranking will increase and so will your leads.